E-Commerce
Course Description:
The E-Commerce course offered by E-Complex Technical Institute (ECTI) is a practical, industry-focused program that teaches students how to create, manage, and grow online stores and digital sales channels. Students learn product listing, storefront setup (Shopify / WooCommerce / Marketplaces), online payment integration, digital marketing, customer service, order & inventory management, and performance analytics. The course prepares learners for freelancing, online retail jobs, or running their own e-commerce business.
Course Information:
Duration: 6 Months
Eligibility: Matriculation or Equivalent
Medium of Instruction: English & Urdu
Affiliation: Sindh Board of Technical Education (SBTE)
Class Timing: Morning / Evening Shifts Available — Monday to Friday (1 hour daily)
Mode of Study: Regular / Online
Course Content:
Module 1 — E-Commerce Foundations
Introduction to E-Commerce models (B2C, B2B, C2C)
Online business planning & product research
Marketplaces overview (Daraz, Amazon, eBay, etc.)
Basics of product photography & descriptions
Module 2 — Store Setup & Operations
Setting up online stores (WooCommerce on WordPress / Shopify)
Product listing best practices (titles, categories, SKUs)
Inventory & order management workflows
Payment gateways, shipping options & taxes
Module 3 — Digital Marketing & Sales Growth
Social media marketing for e-commerce (FB & IG Shops)
Facebook & Instagram Ads basics (campaign set-up & targeting)
Search Engine Optimization (SEO) for product pages
Email marketing, WhatsApp marketing & customer retention
Module 4 — Analytics, Legal & Final Project
Using Google Analytics & e-commerce reports
Performance KPIs: conversion rate, AOV, ROAS
Legal & trust factors: returns policy, privacy, consumer rights
Final Project: Launch a live online store + marketing plan & demo
Ideal For:
Entrepreneurs and small business owners wanting to sell online.
Job seekers aiming for e-commerce, marketplace or digital marketing roles.
Freelancers who want to offer store-setup, listing, or ad-management services.
Students interested in online business, digital sales, and marketing.
Why Choose This Course:
Practical, project-based learning — launch a real online store.
Hands-on training with popular platforms (Shopify / WooCommerce).
Learn both technical setup and growth marketing skills.
Flexible timings and affordable fees at ECTI.
Certificate from E-Complex Technical Institute (ECTI) on completion.
Job Opportunities:
After completing this course, students can work as:
E-Commerce Store Operator / Manager
Product Lister / Catalog Specialist
Digital Marketing Executive (E-commerce)
Social Media & Ads Manager
Order & Inventory Coordinator
Freelance E-commerce Consultant
Admission Requirements:
Minimum Matriculation (Science / Arts / Commerce)
Copy of CNIC or B-Form
Two recent passport-size photographs
Completed admission form
Admission fee payment at the time of enrollment
